SELLING SERVICE
WHO IS GETTING THE BUSINESS…YOU OR YOUR COMPETITORS?
IF COMPANIES IN YOUR MARKET, INCLUDING YOUR CUSTOMERS, AREN’T BUYING FURNITURE RIGHT NOW THEY HAVE AN EVEN GREATER NEED TO MAINTAIN WHAT THEY ALREADY OWN. CAN THEY GET THOSE SERVICES FROM YOU OR DO THEY HAVE TO LOOK TO YOUR COMPETITORS?
YOUR STAFF WILL LEARN HOW TO SELL SERVICES AND INCREASE SALES AND GROSS PROFIT EVEN IN THIS DOWN ECONOMY. THIS COST-EFFECTIVE ONE DAY SEMINAR IS PRESENTED AT YOUR LOCATION AND IS DESIGNED FOR ANY OF YOUR STAFF MEMBERS WHO HAVE REGULAR CONTACT WITH CUSTOMERS; INCLUDING SALESPEOPLE, SALES COORDINATORS, DESIGNERS, AND PROJECT MANAGERS.
Service Training Outline
I. Why Sell Service?
II. Evaluating Your Service Business
A. What does your company offer?
1. Overview of the company’s service menu
a. Internal vs. External services
2. Features, Advantages and Benefits of services
B. What’s important to your clients?
1. Determining which services to offer
C. Services Manual
III. Selling services
A. The sales process
1. Forecasting – setting expectations with clients
2. Suggestive selling
B. Sales Role plays
C. Selling specialty services
D. Service agreements
E. Pricing your services to fit your customers
"In spite of this economy, we understand the need to continue to train our people...so we only want to schedule training sessions where
we can readily identify a return on investment. I would recommend this session to any dealer looking to expand their business and
relationship with their current or potential customers."
Marlaine McCauley
President - Apex Facility Resources
"Jim was instrumental in helping us get more focused on our service business and get our sales team
more focused on selling services. Thanks Jim!"
Scott Machabee
President - Machabee Office Environments
"The services training provided by Jim was awesome! Best sales training I have ever attended! ...
Overall the service training was by far the best training of the year and well worth the money!"
John DeLeon - Vice President, Operation
Kinetic Workplace Services a CREATIVE Company
TO SCHEDULE A SESSION OR FOR MORE INFORMATION PLEASE CALL 916.434.8711
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© 2001
jim heilborn associates. For more information contact:
jim@jheilbornassociates.com






